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that really built momentum. NBC Universal has also been a terrific partner. They recognized they had to tell our story to the advertising community, too. Now if you look at the roster of advertisers, we have over 200 blue-chip companies. Ten years ago our major advertisers tended to be video games and theatrical releases. Not anymore. Our sponsorship revenue has quadrupled since 2010. I told Vince when I took over that we should be doing 5 times the sponsor revenue we were doing, and he said, "Okay, let's see you do it." And we're almost there. (Laughs.) But a lot of hard work brought us to this point. To borrow Vince's words, we bet on ourselves a lot. We knew if we got a brand in the door we would deliver for that brand... and that would start the dominos falling.
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Pedro and Eden Hazard scored the goals as Chelsea extended their 100 per cent start to the Premier League campaign with a 2-0 win over Bournemouth. Chelsea have been crowned champions in four of the five previous seasons in which they won their first four games, but Maurizio Sarri knows there is plenty of work to do for the Blues to be contenders this term. Callum Wilson missed a fine opportunity for the Cherries in the first half and Marcos Alonso struck the post before half-time. Pedro put Chelsea ahead after 72 minutes and Hazard netted a second five minutes from time. Follow the action LIVE with Standard Sport!
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